Launched in 2022, Nal'ibali's Men's Literacy Imbizo is the brainchild of like-minded men from KwaNobuhle township, Kariega, Eastern Cape. The Men's Imbizo originated from the #RealMenRead and #GetCaughtReading campaigns, confirming the power of campaigns in shaping social behaviour. The Nal'ibali Men's Literacy Imbizo aims to upskill men in the literacy space and create a network of men who are interested in building a culture of reading for enjoyment in their communities.