Advocacy & awareness | Nal'ibali
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Advocacy & awareness

Advocacy & awareness

Nal’ibali aims to position itself as a recognised and loved household name across the country. The role of media partnerships and ambassadors is crucial in spreading knowledge and awareness on the importance of stories, and how to access them. It is also key to ensuring that more people know about the positive effect of reading and storytelling on children’s educational success. 

Flagship events

World Read Aloud Day is a huge, annual milestone event for Nal’ibali. Over the years we've been supported by authors like Zukiswa Wanner, Buhle Ngaba, Sindiwe Magona and Gcina Mhlophe. We've also been supported by entertainers like Yvonne Chaka Chaka, Marc Lottering and ProVerb. Through World Read Aloud Day, we connect with people online and on the ground with this global push for read-aloud awareness. In 2022 1,987,196 children were read to! 

Mass media

TV. In 2021 we partnered with SABC 1’s Kids News television programme, creating fun 5-minute video segments of children telling stories in various SA languages. Each segment broadcast reaches 3 million viewers, bringing the love of stories into homes around the country. 

Radio. 2022 saw our seventh partnership with SABC radio, broadcasting original children’s stories to 8 million listeners weekly. We reach a further 1.5 million listeners via 46 community radio stations. 

Billboards. In 2018 we ran a billboard campaign across 262 sites in the Eastern Cape, Free State, Gauteng, KwaZulu-Natal, Limpopo, Mpumalanga and North West. Each billboard carried its message in the language of the region, reaching over 20 million people.  

FUNda Leader network

Our FUNda Leader literacy volunteer network was launched in 2016 and now boasts over 32,000 members. Its purpose is to inspire all adults to commit to creating a culture of reading in South Africa. Our FUNda Leaders run reading clubs and perform reading-for-enjoyment activities across the country. 

Public figures

We've been supported by celebrities and public figures who have joined the cause to help spread our message to their followers. Some have included Elana Afrika, Rob van Vuuren, Suzelle DIY, Bonnie Henna, Lebohang Mashile, Zanele Ndlovu, Zolani Mahola, Hlubi Mboya, Soli Philander, Nik Rabinowitz and Refiloe Mpakanyane.

Corporate partners

We’ve partnered with various corporate organisations who share our passion, like Boxer, Cadbury’s, Duolingo, Jet, Pick n Pay, SABC, SA Post Office and Volkswagen. 


Sharing knowledge and learning from other organisations is crucial to development and learning. Over the years we have attended, supported and contributed to conferences like the World Literacy Summit, AU Innovation in Education Expo, the African Storybook Project Symposium, LITASA annual conference, Puku Wordfest Talk, Independent Publishers Alliance Conference, Eastern Cape Literary Festival, Goethe-Institut - Mobile Literacy Workshop, UNICEF ECD Knowledge Building Seminar, Iziko Museum Mother Tongue Day Talk.

Over the years, we’ve seen how powerful awareness raising can be when organisations and individuals with the same mission join forces and make change happen. If you have a partnership or sponsorship request for us, please contact us here