Can you imagine seeing people around you reading every day? Adults reading magazines and books on the train or in the taxi on their way to work; children enjoying books from the school library together as they wait for their lifts at the school gate; teenagers glued to the next chapter of a story on their cellphones as they walk down the road, and older people sitting on their front stoep reading the newspaper. And then, of course, reading at home too – family members reading in the morning and at night, together and on their own!