The importance of getting the African youth involved in promoting a culture of reading
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The importance of getting the African youth involved in promoting a culture of reading

Lebohang Masango

Two musicians, a television presenter, a retail entrepreneur and myself, an anthropologist, are all seated around a table discussing the current state of South African youth.

One of the musicians is a multilingual rapper, actress and currently producing a documentary on a cultural item of significance. The second musician has created a refreshing blend of Hip Hop with a youthful twist on the Maskandi genre. The television presenter is regarded by many as a fashion icon and has established a television production house creating opportunities for young people on screen. The retail entrepreneur has an ethos of collaboration that involves hosting fun and engaging multidisciplinary events to showcase the works of Johannesburg’s youth. Lastly, I am a scholar, children’s author, poet and an absolute lover of storytelling.

What struck me during our conversation is that we all care deeply about our history, our heritage, our future and the present human condition in the world. Whether it is writing captivating lyrics or poetry; conducting research for an academic paper, a documentary or script; going over business contracts or finding ways to articulate ourselves on our social media platforms – our worlds revolve around reading, storytelling and critical thinking in the pursuit of becoming better versions of ourselves. We use words and our work to navigate what it means to be young, African and how to leave our society a better one than we found it.

In the quest to encourage more African youth to read and to become involved in promoting a culture of reading, I believe it is important to illuminate the ways that literacy contributes to the life journeys of people across different vocations. It is also important to meet people where they are.

For instance, earlier before our conversation, another person complimented the tattoo on my leg, a large stack of books, and asked what inspired it. “Oh, I just really love reading,” I said, “books make me happy.” 

“Wow, books,” he responded. “I can’t even tell you the last time I read even a book. It must have been in high school or something,” he ended with a shrug.

I sometimes wonder if our lack of reading has something to do with the way in which our school system failed to make reading enjoyable at a young age. I truly believe that if the South African school curriculum was better designed to inspire and connect to the collective soul of contemporary African children, instead of being forced (along with the other parts of the curriculum that are oddly archaic and somewhat irrelevant) upon them for the purposes of grades and matriculation, young people might develop better relationships with books and reading.

We need to meet people where they are. We all have dreams and ambitions of becoming larger than life versions of ourselves. Therefore, we have to find a way to emphasise that reading is important, not only to people who one day want to be in literacy-related fields like myself, but to everyone who wants to excel, regardless of their path. The great thing about the Internet and social media is that young people especially are constantly engaged in challenging conversations about the state of our society. Regardless of whether some people choose wilful ignorance, the World Wide Web is always there as a source of information, should they desire to seek it out.

Words and language are basic tools of communication for our shared humanity, and it is essential that we get rid of the idea that reading is only something we do in school.  Reading can be enjoyable; and written words will unlock a world of possibilities, if allowed. And possibilities can be abundant! The people I introduced in the beginning of this article are a reflection of the possibilities of life trajectories available to African youth, regardless of formal schooling. While not necessarily only book-related; reading has helped them to apply their minds and seek to produce knowledge through their individual expressions - a contributor to how they have become the notable people they are today.

We are all custodians of the great African story in all of its richness and complexity; and we all have a contribution to make in advancing our continent in a world that is rapidly globalising. We have to meet young people where they are and invest in their futures by making reading accessible, relevant and essential to their life paths.


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