Nal’ibali (isiXhosa for “here’s the story”) is a national reading-for-enjoyment campaign. It seeks to spark and embed a culture of reading across South Africa, so that reading, writing, and sharing stories – in all South African languages – is part of everyday life. Children who are surrounded by print and immersed in great and well-told stories – in languages they understand – are more curious, confident and motivated to learn. They develop vocabulary, strengthen memory, and nurture imagination. They’re more likely to become readers themselves, and to do well in school across all subjects. Since 2012, Nal’ibali has worked with state, civil society and business partners to make sure every South African child has opportunities to fall in love with books and stories. This includes founding partners DGMT, PRAESA (the Project for the Study of Alternative Education in South Africa) and Tiso Blackstar (formerly Times Media). Through advocacy, training, and high-quality reading material, Nal’ibali is helping to nurture a reading nation.
About Story Powered Schools:
Story Powered Schools is a pilot project bring the Nal'ibali reading-for-enjoyment campaign’s proven approach to literacy development to selected schools in the Eastern Cape and KwaZulu-Natal provinces. With one third of children in South Africa functionally illiterate and the highest concentration living in rural areas, the project aims to not only show these children new ways to engage with and experience books, but to demonstrate to educators how reading for pleasure in mother tongue languages as well as English can support curriculum objectives and boost children’s literacy development.
The PR & Events Coordinator is responsible for the management and coordination of all Story Powered Schools events. The role also requires regular engagement with the field team to be their Communications person on the ground, to be part of regular discussions around the required programme activities and to assist therein. This position develops media/sponsorship/trade/business relationships with businesses, government, individuals and organisations interested in and able to support Nal'ibali and/or Story Powered Schools. This position reports to the Senior Communications Officer.
• Conceptualise a PR, media and event strategy for amplifying the SPS campaign
• Conceptualise, plan, coordinate and execute key flagship events, as well as the accompanying publicity around these events
• Coordinate ongoing media and public relations activities i.e. drafting of press releases, issuing/placing of releases; follow-up of release placement; arranging of media events and PR opportunities linked to national days, literacy days/literacy events or literacy/education exposure e.g. World Read Aloud Day
• Develop and maintain a comprehensive list of media contacts, particularly for community newspapers and radio stations
• Help generate and send stories to relevant community newspapers showcasing the Story Powered Schools network – partners, clubs and individuals
• Coordinate Nal'ibali spokespersons to appear on radio and TV interviews as requests come in, in consultation with the Senior Communications Officer
• Coordinate network of community newspapers and radio stations placing/airing Nal’ibali content on a monthly basis
• Monthly production, coordination and promotion of case studies/success stories – either through featured spots on the website, press coverage, learning briefs or Facebook posts
• Develop and oversee the annual events calendar in conjunction with the Senior Communications Officer
• Identify and create speaking and amplification opportunities for key Story Powered Schools ambassadors on various platforms, including conferences and workshops
• Oversee development (including being able to brief a designer on content and layout), production and distribution of an array of marketing and communications collateral;
• Report accurately and timeously on campaigns, events and media coverage
• Work alongside the digital strategist and digital coordinator
• Independent, driven and proactive worker
• Self-starter with a can-do approach to life
• The ability to work under pressure
• Attention to detail and the ability to multitask
• At least five years' public relations and/or marketing experience, preferably gained within an ad agency or nonprofit organisation environment
• Relevant qualification in public relations, communications or marketing is preferred
• Proven ability and experience in event management, from conception to executio
• Previous NGO experience an advantage
• A passion for literacy is a distinct advantage
• Ability to speak another South African language a distinct advantage
• Must have a media contact list
• Driver’s license
This position is based in Margate, KwaZulu-Natal, South Africa.
Should you meet the above requirements, please email your motivational letter and CV to email@example.com with your name and surname, position title on the subject line, (e.g. Joe Soap: PR & Events Coordinator - Story Powered Schools).
Please note that feedback will be provided to shortlisted candidates only.